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Your best business opportunity for 2009 is to pursue Listings that have a high probability of closing!

By balderfer · June 2, 2009 ·

Many agents cannot resist the temptation of taking a listing “JUST FOR TAKING A LISTING SAKE” and end up overpricing it. That seems to be like taking a “part time job” and not getting paid for it!

None of us would do that, but about 1 of 2 listings end up paying zero.

But not 2nd CHANCE LISTINGS. They have almost 25% better chance of selling!! This greatly increases your odds of getting paid and establishing a new referral source.

In the past few months there has been about $1,000,000,000 (Yes that’s $1Billion) in listings that have ended in the St. Louis Market alone. Many sellers are now ready for the truth about what has to happen to get the property sold. They are ready for their 2nd CHANCE. We could see $2B this year!

It may sound like OLD SCHOOL - chasing expired listings. It is if you approach the seller and “tell them why you are a marketing guru and how the last agent was a marketing goof”. Maybe you are not that blatant but it seems I have seen alot of letters that seller’s have given me where the prospective agents are professing how they have all the answers.

For a few years I was closing about $2,000,000 per month. However I did not have time to do a lot of networking or prospecting. And if I did any marketing it HAD TO WORK. I was often irritated by someone selling print media that said “50% of print media works, and 50% does not, we just don’t know which 50″. I wanted HIGH PROBABILITY SALES APPROACHES and HIGH PROBABILITY SALES SUCCESSES. aka HIPPIES.

I am a big proponent of testing ideas until I find something that works. I studied marketing and mailing campaigns of Lexus and Volvo and also media companies that wanted big buck commitments. After all, they probably put a lot of time, money and thought into their programs in order to be effective.

MY GOAL was to mail 2ndCHANCE sellers (expired listings) a package that would get them to call me. If this would work I would have created instantaneous listings and new referral sources. In other words, I found another real estate cash flow.

Well it worked, and I can share that with you at our upcoming event May 20th, 2009.

Be a HIPPIE in 2009 - High Income, High Probability sales

Can you beat the success of 2nd Chance listings?

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